Raise awareness of the effects of glassware theft and foster a deeper connection between pub goers and their favorite beer brands. The goal is to transform the narrative, encouraging patrons to create lasting memories with the brands they love, while respecting the integrity and communal spirit of our beloved pubs.
"The British Pastimes" newspaper, an engaging and interactive platform designed to captivate pub patrons and create memorable experiences. Through games such as Top Trumps, Battle Sips, and quiz nights, the newspaper employs humour through illustrations of lighthearted deterrents to prevent the theft of beer glasses. These engaging activities underscore the importance of branded glasses to beer brands and encourage patrons to create lasting memories with the cheeky and fun behaviour drinker’s crave, without taking from local pub owners.