Reignite Gen Z's connection with the Nando's dine-in experience by fostering a deep, authentic bond with the restaurant that sets it apart from other copycat establishments. We aim to strengthen this perception by emphasising what makes Nando's unique, creating a lasting emotional connection that resonates with the values and desires of the Gen Z audience.
The solution is to reconnect Gen Z with the Nando's dine-in experience by highlighting their freedom to create personalised meals, reflecting their individuality through unique combinations of flavours, sauces and sides. Beyond taste, Nando's offers an immersive environment where the sounds, smells, and vibrant atmosphere turn dining into memorable experiences shared with friends, strengthening their emotional connection to the brand.