The mission is to challenge the long-standing stigma surrounding periods and the way they’re portrayed in mainstream media. By addressing the common taboos and unrealistic expectations about menstruation, in a creative and engaging way, the goal is to spark a more honest conversation about what periods really are.
The solution is an animation that authentically portrays the reality of menstruation, moving away from the typical sanitised, blue-liquid representation. It shows a character experiencing their periods in a contrasting way. The animation embraces the full spectrum of experiences, emphasising that periods are a natural part of life, not a "hygiene issue." It also challenges the unrealistic, polished portrayals of constant activity, showcasing how people navigate their cycles with realness and resilience. Through this honest, diverse representation, the animation breaks down taboos, fostering a more open, inclusive conversation about periods.